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Building An Effective Ad In The Yellow Pages |
| ILLUSTRATION |
25-35% of ad space
Relevant to the classification
Creates visual impact!
Eye-stopper
Contrast |
| HEADLINES |
Relevant to the classification
Most prominent type |
| SIGNATURE |
Lower one-third of the ad
Closes the reference
Business name
Location (map) or area served
Telephone number |
| RASCIL FACTORS |
Reliability
Authorized sales and service or brand names
Special features
Completeness of lines and service
Illustration
Location, location, location |
Browse the example advertising pages below to see how your advertisement may appear in the Hometown Phone Book.
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