The following usage study is proof that over 64% Of Yellow Page Users Respond To Display Ads First!

Eagle Publications, Inc. conducted a metered phone test using the Belleville-O'Fallon Hometown Phone Book in 2002.

Here's how it was conducted.

• 2 different units of advertising were placed at the same classification and 1 unit in the white pages.
• 3 different phone numbers were used per store.
• Calls were recorded and stored on electronic switching systems at Allied Communications.
• Total calls were compared against individual results at the end of each month.

A total of 4,768 calls were received in one year.

858 of those calls came from Super Bold White Page Listing. These calls accounted for 18.01% of the total calls.

821 of those calls came from the National Trademark Ad. These calls accounted for 17.21% of the total calls.

3,089 of those calls from the Display Ad. These calls accounted for 64.78% of the total calls.

The results speak for themselve. Display ads get a bigger return!

Call (618) 345-5400 to start advertising your business in the Hometown Phone Book.